How much does Google Ads cost? It’s a question I hear all the time, especially from newcomers to paid search. After all, you’ll want to know whether you can afford it. The good news is, you can! The slightly less good news is, there’s no easy, one-size-fits-all answer. The clearest (and most infuriating) one I can provide is: it depends.
Luckily, there are some benchmarks I can use to guide your answer, but there are also plenty of factors that can mean your Google Ads cost will be lower (or higher) than these numbers.
But don’t worry. In this guide, I’m going to cover all of the variables involved in Google Ads pricing so you can understand how much Google Ads will cost for your business and how to set a realistic budget.